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Looking beyond the nudge

Professor Jeff French Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the...

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What would make you be more energy efficient? Free fruit and bus tickets?

Successive governments have tried to ‘kickstart’ their strategy to reduce carbon emissions by focusing their attention on improving energy efficiency and cutting emissions in large public and private...

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THE WORLD’S FIRST BEHAVIOUR CHANGE AWARDS

ICE campaign shortlisted for high profile behaviour change award With the first ever Nudge Awards soon approaching, we are delighted to announce that ICE has been shortlisted in the Health category...

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